Twitter user @PekingMike reminded me of an interesting sign I saw back in 2007 in Tianjin, China. Back in 2011, he co-wrote an article for Bloomberg about a ridiculous real estate project in the city that was to be a replica of Manhattan. Like many real estate developments in China today, it’s mostly an empty shell–plenty of investors buy multiple apartments that sit empty for years (I met a landlord in Shenzhen who bragged about owning at least a dozen apartments in the city).
I’m not sure if this is the same project, but the Chinese does translate to New York Center. I really don’t understand what point they were trying to make with the English slogan.